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In 1972 Gucci became one of the first fashion houses to enter the watch industry, creating iconic and highly successful models that combine contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Since then, Gucci watches have always been made in Switzerland and are all assembled in the company's watch workshop in La Chaux-de-Fonds. It is thanks to this combination of Swiss tradition, with its high quality components, and Gucci's love of detail and Italian aesthetics that the brand has been successfully operating in the watchmaking industry for over 40 years. Today, Gucci watches are synonymous with excellent quality and bring a touch of freshness and innovation to the watchmaking world.

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